Mailchimp Review

Mailchimp made email marketing approachable and the craft is still visible in it. The campaign builder is forgiving, the templates look presentable without help, deliverability holds up, and a first newsletter can go out within an hour of signing up. Automations, landing pages, forms and reporting are all present, and none of them demand a specialist to operate. What has changed is the bill. Pricing is set by how many contacts a list holds, it steps up hard at each tier, and unsubscribed and cleaned addresses count against the total, so a list that has grown costs more even where the audience listening has not.

Since the acquisition by Intuit the free tier has shrunk and feature work has slowed while rivals shipped more for less, which is why almost every current comparison ends by naming somebody cheaper. It remains a capable product that most small businesses could run on happily for years. It is no longer the one reviewers reach for first, and the reason given is always the price.