Samsung S95D QD-OLED Review

The glare-free layer is not a film stuck on at the factory, it is built into the panel stack, and in daylight it changes what the television is for. A window opposite the screen becomes a soft grey wash instead of a mirror, which is the single most common reason people buy an LCD instead of an OLED, and this is the first set to answer it properly. Behind it sits third-generation QD-OLED at roughly 1,700 nits with the colour volume that technology always had, plus 144Hz on four HDMI 2.1 inputs and a One Connect box that reduces the wall run to one thin cable.

The cost is real and it is paid in the dark. Scattering ambient light also scatters the room's residual glow across the panel, so blacks in a dim room sit slightly above true black and the sense of depth that sells OLED in the first place softens. Dolby Vision is still missing. At $3,399 for the 65-inch, against an S90D that gives up the coating and little else, this is a set that solves one specific problem extremely well and asks a flagship premium for it.